This week I’m celebrating 11 years of blogging. Blogging has changed a lot over the years, but one thing hasn’t changed – the ability to make connections. Thanks to blogging I’ve met a number of cousins who also share a passion for genealogy. Many of them have generously shared their research. I also have personal relationships with experts in all areas of genealogical research who are always ready with a helping hand. And I can walk into a genealogy conference just about anywhere and be surrounded by old friends – even if I’m seeing them for the first time.
Blogging is easy and affordable – many blog platforms are free. Two things make them effective cousin-bait. First, they are very search-friendly. Search engines can find even the most obscure blog post, especially if they include tags (keywords) for surnames, events and locations related to the story. Second, just about every blog platform includes a commenting system allowing readers to leave notes. Comments are often where connections are made.
From a society perspective, encouraging members to become bloggers also builds an online community for your membership. The combination of writing, reading and commenting helps build relationships and expands your research support system beyond your monthly meetings – even beyond your local area since your distant members can easily participate.
The problem with the commenting systems built into blogs is that each is different. Because comments are also spam magnets, most bloggers require commenters to log in before posting a comment. This can be a frustrating experience and can discourage commenters. However, there’s a new commenting system called Disqus that can solve many of these issues and provide a platform that both bloggers and commenters can enjoy.
Here you see Disqus comments on a Tumblr blog. Tumblr doesn’t have its own commenting system so Disqus makes this delightful blog platform even more fun. As you see here, comments can quickly become conversations. Not only that, but Disqus supports rich media as well as text. You can include an image, video, Soundcloud audio and even tweets in your comments.
It gets better! Disqus commenters have their own profile at the Disqus site and can view, reply and manage conversations at multiple blogs from one location. Disqus will even notify you when your comments generate replies or others join a conversation. You don’t have to wander from blog to blog to see if anyone has added a comment. It’s all collected and delivered to you. You can even follow other Disqus users if you wish.
The combination of a Tumblr blog connected to Disqus gives your members a mini social network where they can document their research, share family photos and stories and connect with others for support. The primary advantage of these platforms over social networks is that the user enjoys more control and has fewer distractions.
How can your society benefit from all of this? First of all, you are helping your members take advantage of the many benefits of geneablogging. You are also building a network of bloggers who can help you get the word out about your society and upcoming events while demonstrating that you have an active and involved membership.
Coming soon – a society guide to geneablogging with Tumblr and Disqus.